Kedonia Brand System
Warm
Approachable, playful, never childish.
Precise
Every claim should feel production-backed.
Fast
Clear paths from idea to quote.
Kedonia
Primary action
Quote, start, highlight
Core text
Confident, readable
Surface
Soft white cards
Proof
Trust and quality
01 · Color
A soft industrial base with one decisive action color.
Grey bg
Page base, open space, calm production layouts.
Core text
Headlines, logo, key UI labels.
Primary orange
CTAs, step numbers, highlight labels.
Card white
Forms, proof cards, guideline surfaces.
Quality green
Positive proof and quality assurance.
Process blue
AI, systems, production clarity.
Creator purple
Creator moments and big proof stats.
Muted text
Captions, helper copy, secondary labels.
02 · Typography
Heading
Fast Turnaround
Body
Use compact body copy for process details, production proof, FAQs, and support notes.
Label
Required MOQ 500
03 · Components
Rounded, compact, and built around clear next steps.
Start creating
Learn the process
Use orange for the highest-priority action. Secondary actions should stay pale, bordered, and quiet so the quote path remains obvious.
Production proof card
Cards should feel soft and tactile: 20–28px radius, light border, no heavy shadows.
Keep sections airy and let cards carry the detail. Avoid dark card stacks unless showing a high-contrast production moment.
04 · Voice
Tone should be confident, direct, and helpful. Pair playful plush language with concrete manufacturing facts: MOQ, turnaround, sampling, quality checks, and shipping.
Do
Lead with clarity: “Get a 3D plush mockup”, “Sample review”, “Quality assurance”.
Don’t
Avoid vague hype, generic toy language, or claims that don’t connect to process proof.